SCRAMBLE
Soccer Scramble is a WebAR soccer game created at Blippar for Kid Cuisine, Conagra’s frozen meal brand for kids. It launched from a QR code on the pack and ran straight in the phone’s browser, with no app to download, giving kids something to play while a parent gets dinner ready.
The brief was to modernise Kid Cuisine for a younger audience, build engagement with the brand and give families a reason to pick it up again. Pitched as “Speed Dribbler” and renamed for launch, the game has players pick a character and steer down the pitch against a 30-second clock, collecting stars and time bonuses and dodging obstacles, across three levels with bronze, silver and gold to play for. I designed the whole experience: gameplay, UX and UI, sound, art direction of the 3D models, and the print-ready pack artwork and social assets that promoted it.
Services
UI, UX, Vector Illustration, Gameplay Design, Sound Design, 3D Art Direction, Print & Social DesignClient
Conagra FoodsAgency
BlippARDesigner
Nic FitzgeraldGAMEPLAY CAPTURE
Screen recording of the WebAR game running live in the browser on an iPhone: from the how-to screen into a full run down the pitch. Press play to watch, with sound.
GAME SCREENS
Every screen in the flow, from the first camera and browser prompts through the how-to, player selection and countdown to live gameplay, the level results and their bronze, silver and gold finishes. Hover to enlarge, click to view full size.
3D CHARACTERS
Players choose one of four characters before kick-off. I art directed the 3D models: four kids with oversized heads, bright kits and simple shapes that stay readable at phone size.
SOCIAL MEDIA CARDS
The share card for Soccer Scramble, designed to carry the game from the pack onto social feeds with the title, QR code and link in one frame.
