Design Portfolio by Nic Fitzgerald Design Portfolio by Nic Fitzgerald
HOOP
HEROES
Augmented Reality Experience
QR code for the Hoop Heroes WebAR game
https://webar.blippar.com/basketball
Hoop Heroes logo

Hoop Heroes is a WebAR basketball game created at Blippar for Kid Cuisine, Conagra’s frozen meal brand for kids. It launched from a QR code on the pack and ran straight in the phone’s browser, with no app to download, giving kids something to play while a parent gets dinner ready.

The brief was to modernise Kid Cuisine for a younger audience, build engagement with the brand and give families a reason to pick it up again. Pitched as “Buzzer Beater” and renamed for launch, the game drops players into a space arena where they choose a ball, take aim and sink as many baskets as they can before the clock runs out, across three levels with bronze, silver and gold to play for. I designed the whole experience: gameplay, UX and UI, sound, art direction of the 3D models, and the print-ready pack artwork and social assets that promoted it.

Services
UI, UX, Vector Illustration, Gameplay Design, Sound Design, 3D Art Direction, Print & Social Design
Client
Conagra Foods
Agency
BlippAR
Designer
Nic Fitzgerald

GAMEPLAY CAPTURE

Screen recording of the WebAR game running live in the browser on an iPhone: aim, shoot and beat the clock through a level. Press play to watch, with sound.

GAME SCREENS

Every screen in the flow, from the first camera and browser prompts through ball selection, aiming and the countdown to the three level results and their bronze, silver and gold finishes. Hover to enlarge, click to view full size.

Hoop Heroes screen – erromsg
Hoop Heroes screen – exp prompt
Hoop Heroes screen – rotate prompt
Hoop Heroes screen – browser prompt
Hoop Heroes screen – logo
Hoop Heroes screen – ball selector
Hoop Heroes screen – aim
Hoop Heroes screen – countdown
Hoop Heroes screen – miss b
Hoop Heroes screen – score a
Hoop Heroes screen – level1
Hoop Heroes screen – level2
Hoop Heroes screen – level3 gold
Hoop Heroes screen – level3 silver
Hoop Heroes screen – level3 bronze

3D BALLS

Players pick their ball before the first shot. I art directed the five 3D models, from a classic ball to brighter novelty designs, each one built to stay readable at phone size as it flies towards the hoop.

Hoop Heroes 3D ball 1Hoop Heroes 3D ball 2Hoop Heroes 3D ball 3Hoop Heroes 3D ball 4Hoop Heroes 3D ball 5

SOCIAL MEDIA CARDS

The share card for Hoop Heroes, designed to carry the game from the pack onto social feeds with the title, QR code and link in one frame.

Hoop Heroes social media card