BRITISH COUNCIL - Learn English Campaign

English language learning, professional opportunities and cultural relations

The British Council aims to build mutually beneficial relationships between people in the UK and other countries and to increase appreciation of the UK’s creative ideas and achievements – more information can be found at


British Council

Attractive to children (bright colours, lots of images) Limited text, very simple language (to be understood by children who have limited use of English).

LearnEnglish Kids is a website aimed at young learners (aged 7-12) who are studying English language, outside of the UK. The site has tons of resources: games, songs, stories, stuff to print out (worksheets, some crafts, flashcards), creative writing activities, all based around topics that children will enjoy. The site is updated with new materials every month, and features a new topic each month (for example, ‘superheroes, ‘dinosaurs’). However, the more normal subjects tend to be most popular e.g. clothes and numbers (possibly because adults are using it for supporting children’s leaning?). There are also regular competitions, and some activities where users can contribute (e.g. book review).

The site is very popular – especially the games pages. Songs are changed once a month.  Stories are the next most popular sections.

The newsletter has about 6,000 respondents and is published once a month.

Lemy Animation 1
Lemy Animation 2
Lemy Animation 3

British Council

Year: 2014
Categories: Design, Art Direction, User Experience

Creative Direction

aww1 Featured on Behance

aww2 Special Mention