I created the Digital Consistency style guide for PizzaExpress which part of their first digital presence overhaul and website redesign since 2006. The site they had was designed in 2006 and since then just had various functionality bolted on, so in 2022 it looked like a site from ’06, making this re-design essentially a design from scratch. The only asset that we didn’t have to created from scratch was the PEX logo.

As part of this re-design, I created design for digital menus, paper menus <link> , receipts <link>, email campaigns <link> and UX across their entire digital presence. Truant the agency behind it all also shot all their ads and print material <link> in which I didn’t take part. I was responsible for UX, UI and the digital presence design.

Creativity is the key to success in the future, and primary education is where teachers can bring creativity in children at that level.
A. P. J. ABDUL KALAM