These are HTML5 banners authored in Adobe Edge. The banners were built from the outset with the intention of being published and tracked by DoubleClick Studio. The banner creative was also designed to maximally accomodate regional transliteration and translation.

The main strenght of this creative’s design, is the fact that it can be re-tailored for all possible banner size formats, as well as being able to accomodate translation into languages that take up more screen space, such as Spanish, Chinese, etc.